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Projects

Next steps in market research

International brands use the Bitbrain Neuromarketing Platform to carry out hundreds of studies in all fields. Commercial and academic studies on branding, publicity, product testing, packaging, retail, digital surrounding or entertainment are the most common.


All Equipment (21)Research (14)Health (8)Neuromarketing (32)Development (12)Services (22)
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Evaluation of distinctive assets

Study carried out for the Ontex Group multinational on the evaluation of the effect of a “Distinctive Asset” of its Moltex brand of diapers.

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L'Oréal: Store evaluations

Study carried out for L’Oréal with the objective of evaluating the emotional experience of consumers in the L’Oréal stores.

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Impact of the designation of origin on consumer experience

Study carried out by CCL Alimentaria with the objective of evaluating the impact of the apellation of origin on the wine tasting experience.

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Brand features

Study carried out for Ibercaja with the objective of comparing its brand attributes with the competition.

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Evaluation of product placement

Study carried out for L’Oréal with the objective of understanding how to display products within the store (organization, placement and arrangement).

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Reading experience in different media

Academic study carried out with the GSR Foundation to compare the emotional impact of the reading experience when using different physical and digital media.