Next steps in market research
International brands use the Bitbrain Neuromarketing Platform to carry out hundreds of studies in all fields. Commercial and academic studies on branding, publicity, product testing, packaging, retail, digital surrounding or entertainment are the most common.
Evaluation of distinctive assets
Study carried out for the Ontex Group multinational on the evaluation of the effect of a “Distinctive Asset” of its Moltex brand of diapers.
L'Oréal: Store evaluations
Study carried out for L’Oréal with the objective of evaluating the emotional experience of consumers in the L’Oréal stores.
Impact of the designation of origin on consumer experience
Study carried out by CCL Alimentaria with the objective of evaluating the impact of the apellation of origin on the wine tasting experience.
Study carried out for Ibercaja with the objective of comparing its brand attributes with the competition.
Evaluation of product placement
Study carried out for L’Oréal with the objective of understanding how to display products within the store (organization, placement and arrangement).
Reading experience in different media
Academic study carried out with the GSR Foundation to compare the emotional impact of the reading experience when using different physical and digital media.