Next steps in market research
International brands use the Bitbrain Neuromarketing Platform to carry out hundreds of studies in all fields. Commercial and academic studies on branding, publicity, product testing, packaging, retail, digital surrounding or entertainment are the most common.
Study carried out by Equipos Consultores for Urban House, with the objective of obtaining emotional maps of the stores to identify improvement areas.
Selection of logotype
Study on the evaluation of the emotional positioning of different versions of logotypes, selecting the one that generated emotions in agreement with the application scenario.
Study carried out for Imaginarium with the objective of evaluating the convenience of changing the Look&Feel of the stores.
Effect of publicity on the sale point
Academic study carried out with the Rey Juan Carlos University to measure the impact of publicity at the point of sale, according to the existing advertising saturation.
Evaluation of distinctive assets
Study carried out for the Ontex Group multinational on the evaluation of the effect of a “Distinctive Asset” of its Moltex brand of diapers.
L'Oréal: Store evaluations
Study carried out for L’Oréal with the objective of evaluating the emotional experience of consumers in the L’Oréal stores.