INNPACTO "Mobile Neurotechnology for InSitu Market Research" - Ministry of Economy and Competitiveness of the Government of Spain
The development of this project has made it possible to carry out the necessary research to develop technologies applicable to the field of neuromarketing that could be used at the point of sale, as well as research to improve the reliability of decoding carried out in these environments. As a result of this project, the Usenns business line (technology for neuromarketing) was developed.
This research project has an INNPACTO grant, funded by the Ministry of Economy and Competitiveness of the Government of Spain (Ref. IPT-2012-1309-430000). The project has also been co-financed by the ERDF funds, with the objective of promoting technological development, innovation, and quality research.