Bitbrain Blog

Subscribe to our blog to stay tuned about the latest advances in neurotechnology, and its applications in scientific research, health or neuromarketing.

May 29, 2020
We are all somewhat biased due to our past experiences and the upbringing and education we have been given. Everything we have lived remains more or less unconscious in our minds, defining our beliefs, influencing our attitudes, and shaping our behavior. It is the reason why we associate the color black with elegance and red with passion. However, it is also the reason why technology is still more associated with boys than girls, or why, in part, we still suffer from racism.
May 27, 2020
Geolocalization is key to multiple applications and services. Indoor Positioning Systems (IPS) are key to extend these services indoors where GPS systems are not reliable. IPS are integrated and can be deployed in homes and buildings, and can interact with smart devices to provide them with spatial context. In this post we will explain how IPS work, what types of IPS technology exist, its features and its main applications to track people, from hospitals to market research.
May 21, 2020
Neurofeedback is a human enhancement technique aimed at providing cognitive improvements in psychological variables such as memory, attention, processing speed or executive functions. We describe herein neurofeedback and biofeedback techniques, the science behind one of the most validated protocols, the new trends in modern approaches, influenced by the advances in brain-computer interfaces, and some use cases and scientific results.
May 14, 2020
When choosing an electroencephalogram (EEG) device it is important to find the best possible performance by balancing device features and value. Once all the signal related features (those which apply to both sensor and amplifier stages) have been addressed, we will discuss other important characteristics such as connectivity, power, autonomy, data format, etc.
May 5, 2020
Eye tracking has become an invaluable tool for understanding attention, visual behavior and human behavior in a number of diverse fields, from psychology, neurophysiology, user experience, market research, etc. The technology can also be used for medical analysis and screening, and it provides a new method of interaction. Historically, eye tracking systems were invasive and immobile, and therefore useful only in very limited experiments.
April 30, 2020
The market for neurotechnology devices is growing, with many new tools available. Finding the right EEG headset can be a challenge. There are many features that will influence this decision, but a very important one is whether the EEG has a fixed or variable sensor layout. Variable layouts will give you flexibility at the cost of usability, and fixed layouts the opposite. We explain here the pros and cons of each version.
Subscribe to Bitbrain Blog