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Product placement in videogames
Product placement is an increasingly prevalent marketing communication technique in video games. It allows a direct connection between the brand and the consumer in a non-intrusive way, taking advantage of the enjoyment of the game experience. In this post, we will offer a first approach on what product placement is, how we can detect it in videogames and some initial results on its functioning at the cerebral and psychophysiological level derived from a research we conducted.
May 4, 2022
SubliminalHomerehab cover image
SubliminalHomeRehab is a Eureka Eurostars project aimed at developing and validating an upper-limb motor rehabilitation system for stroke patients. This project, led by Bitbrain, is  developing a home-based neurorehabilitation platform to be setup and used autonomously by the patients alone. This system combines measurements of brain electrical activity (electroencephalography, EEG) and kinematics (inertial measurement units, IMUs) to control electrical stimulation of the paralyzed arm muscles.
October 22, 2021
The CyberBrain Project
The CyberBrain Project was one of the 6 winning proposals of the 2020 Call for Research Projects organized by Bitbrain. This project aims to identify and exploit BCI cybersecurity issues within an advanced driver assistance scenario, defining three use cases where Bitbrain devices can be applied to this environment. Moreover, CyberBrain will design and implement a framework to detect cyberattacks affecting the BCI lifecycle of Bitbrain products.
May 28, 2021
girl wih preparing for a sleep EEG test
Sleep is a natural behavior that forms part of our daily routine. It can be found in virtually the entire animal kingdom and plays a fundamental role in people's well-being. During sleep, a significant number of brain and body functions remain active for restorative purposes. Without enough sleep, the homeostasis of the sleep-wake cycle is seriously compromised, which can result in a number of disorders directly affecting cognitive performance and physical health.
April 7, 2021
eeg adhd
Attention Deficit Hyperactivity Disorder, or ADHD, is a psychiatric condition characterized by an inability to focus, impulsivity, or excessive movement (hyperactivity). (APA 2017) Despite being a relatively common condition, the neurobiological causes of ADHD have not been fully defined. As such, researchers are working toward techniques to better understand—and treat—the disorder.
March 24, 2021
Participant and fielwork technician during an EEG test for research
The Electroencephalogram (EEG) is a cost-effective, scientifically-proven method to examine brain activity linked to multiple neurocognitive processes that underlie human behavior. The non-invasive nature of EEG makes it an optimal assessment tool to detect abnormal brain activity in different types of patients. The results of the EEG test provide accurate knowledge of the human brain while gaining deeper insights into underlying neural mechanisms of cognition.
March 18, 2021
In this post, we will cover what is an electroencephalogram (EEG), how does EEG work, what are the fascinating uses of this brain-sensing device, and what types of EEG systems are available today.
February 12, 2021
According to UNESCO, less than 30% of people conducting scientific research in the world are women, only 3% of Nobel prizes in science have been awarded to women, and only 11% * positions in senior research are held by women in Europe. On the other hand, in the technology sector, women only represent 17.5% of the technology workforce worldwide (Honeypot, 2018) and occupy 5% of leadership positions (PWC, 2017).
February 10, 2021
Bitbrain wheel blue
Bitbrain's mission is to boost real-world neurotechnology research and applications that enhance people's lives. For this reason, we opened a Call for Research Projects to support research teams that are exploring neuroscience in real-world settings.
January 11, 2021
EEG neurofeedback technology
Strictly speaking, the term alpha brain waves refers to neural oscillations in the range of 8 to 12 hertz. In many instances, however, the term connotes much more than a particular waveform. Through a combination of scientific and cultural factors, alpha has come to signify relaxation, tranquility, and even spirituality. Below, we offer a brief history of alpha waves, with the goal of contextualizing modern interpretations of the rhythm.
November 30, 2020
neurorehabilitation EEG device
Neurorehabilitation and assistive technologies use brain-computer interfaces (BCIs) to involve the central nervous system in the rehabilitation process or to allow control of technology. Moving BCI-based neurorehabilitation or motor restoration applications from the laboratory to home settings will improve accessibility to therapies and assistive applications. This will increase potential benefits and allow a more intensive data collection to foster scientific progress.
November 24, 2020
girl that fainted beacuse of an epilepsy seizure
Epilepsy is a chronic neurological disorder that affects about 50 million people worldwide. The most visible symptom is the appearance of seizures, an abnormal electrical signal that occurs inside the brain. The electroencephalogram (EEG) is a non-invasive brain recording technique that detects seizures accurately. In this post, we will show you the characteristics of the signals associated with seizures and the procedures used in the diagnosis of epilepsy.
November 13, 2020
tech features of EEG systems
One of the key aspects to consider when we plan to start an EEG-neurotechnology project is the hardware. There are several technical specifications and parameters that should be considered when choosing a system that best adapts to our project requirements. In this post, we will help you understand the main features of an electroencephalogram (EEG) system.
August 13, 2020
Woman wearing a wet eeg cap
A Wet EEG cap is a type of electroencephalogram (EEG) device that requires the use of an electrolytic substance to improve scalp-electrode conductivity. This term is used in opposition to dry-EEG. This post will help you understand the differences between those concepts and focus on the key points to be aware of when selecting a wet-EEG system.
July 14, 2020
EEG synchronization
One of the first questions to answer when we approach a research methodology that involves the recording of multiple devices is always: how do I synchronize the various signals? Due to the fact that there are many different systems and devices used by researchers that come from multiple vendors, or are developed by the researchers themselves, this is always one of the first problems to solve.
June 29, 2020
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