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November 21, 2018

Avoiding brain hacking - Challenges of cybersecurity and privacy in Brain Computer Interfaces

What would happen if a computer hacker could access the neural information of the president of the United States and revealed the nation’s next military objectives? Or what if the hacker discovered the president suffers from a mental illness and disclosed this information to the press? Or even worse… How much would a rival country pay for such information? We are entering the era of neurotechnology and brain-computer interfaces, which is a technology that connects people’s brains directly to...

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computer hacker who is hacking the brain and heart of a person without cybersecurity
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November 14, 2018

15 FAQs before selecting a neuromarketing master degree program or training course

Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work. If you are looking for this type of training, join us to address 15 FAQs that address common concerns, questions or objections that students have before committing to an...

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 Person who is thinking about studying neuromarketing and has questions about how to measure emotions
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November 2, 2018

Overview of cognitive rehabilitation and stimulation therapies in dementia

Due to the aging process of the world population, the number of people who suffer from dementia has tripled and will increase from 50 to 152 million people in 2050, according to the World Health Organization (WHO). However, there have been numerous advances in cognitive rehabilitation, which are achieving important benefits for people suffering from dementia. Continue reading to to know more about the cognitive training strategies being, employed and the improvements obtained.

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 Elderly person with dementia reading a book for cognitive rehabilitation with exercises to train the brain
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October 26, 2018

How to improve work performance in people over 40?

For people aged over 40, the working environment can be complicated. The digital divide originates from the non-adoption of new technologies and therefore abdication of any benefits to be gained. In addition, the cognitive divide is originated by the cognitive decline that starts at the age of 40 and progressively increases with age. Cognitive training is based on programs that maintain and enhance key executive functions such as memory, sustained attention, and processing speed. Good...

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Person of retirement age who trains the brain with cognitive stimulation
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October 24, 2018

The 4 top challenges and opportunities in market research industry

The 4th Industrial Revolution is technology-driven and will impact the business market unprecedentedly, adding US$14.2 billion to the global economy in the next 15 years (Accenture), and affecting industries. Within this context, if the market research sector wants to survive such a deep transformation, it must overcome significant barriers. But… what are the challenges for market research and how can this industry be accelerated?

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Person carrying out a project of market research and digital transformation in the fourth industrial revolution.
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October 18, 2018

Nutritional neuroscience reveals the gastronomic tastes of the Spaniards

Nutritional neuroscience is an increasing field of research that companies are implementing to better understand the gastronomic profiles consumers. New functional neuroimaging and human behavior research techniques are applied to get the neural and behavioural correlates of taste, food presentation and selection among many others. To approach these techniques to general public, thanks to Costa Food Group and Bitbrain, 235 people who attended the Alimentaria 2018 global trade fair had the...

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 Participant in consumer neuroscience study uses eeg and gsr neurotechnology at the food gastronomy fair 2018
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