SennsLab
SennsLab is a human behaviour research software for experimental design and data collection that seamlessly synchronizes 35+ sensor modalities.
Multimodal synchronisation software
SennsLab is a human behaviour research software tool for study design and data collection with 35+ sensor modalities seamlessly synchronised. It supports the entire workflow of your project, from the experimental methodology setting up to the data collection and exports for a complete analysis.
With millisecond synchronisation, you will be able to gather valuable information from a wide range of sensor modalities (GSR, ECG, EEG, EMG, EEG, eye tracking...) and from multiple type of stimuli (photos, videos, free tasks, VR experiences, websites...) with an outstanding temporal presentation. Thus, you will be able to analyse your data from Excel, SPSS, MatLab, and more, with ease and accuracy.
SennsMetrics is an extension of SennsLab software which has been specifically developed for neuromarketing professionals. It includes the most common study design templates, a powerful platform for data analysis, and a wide range of cognitive and emotional biometrics (such as memorisation, attention, emotional valence, activation and impact, engagement, and more). SennsMetrics allows taking a step beyond the decoding of raw physiological data, with a complete and practical solution applied to market research.
Most common Business & Academy fields of research
Neuroscience & Psychology
Understand the mechanisms supporting cognitive, emotional behaviour in general and clinical population, education, development, etc.
UX & Human Factors
Analyse the user experience while interacting with websites and applications, workspaces, robots, vehicles, and more.
Consumer research
Obtain consumer insights from the analysis of non-conscious reactions of consumers.
Components
Synchronized data acquisition
Stimulation
Any type of stimuli
Images, videos, experiences, websites, applications, VR/AR set ups...
Third-party SW stimulation
Eprime, Tobii Pro Lab...
Real time applications
Compatible with LabStreamLayer
BCI200, OpenVie, NeuroPype...
Real Time API
Data Analysis
Raw data to third-parties
- Matlab (EEGLAB, BCILAB, etc.)
- Python (MNE, etc.)
- Neuroguide WE
- Others
SennsMetrics Optional
- Bitbrain software analysis tool
- Emotional and cognitive metrics
- Excel exports (individual & aggregated)
- Multimedia materials
How to use
Website execution study
A study conducted with EEG, GSR, BVP, and eye tracker.
SennsMetrics: Results output example
A study conducted with EEG, GSR, BVP, and eye tracker.
- Experimental design: Flexible experimental design that enables an easy set up of different presentation of tasks, import and definition of multiple stimuli and materials to be evaluated, definition of group segmentations, and third-party integration.
- Data collection: Simplified data collection with online visual guides to facilitate the set up of the technologies. The software automatically synchronises all the sensors and stimuli to be evaluated.
- Data export: Export data to third parties based on Matlab (EEGLAB, BCILAB, etc), Python (MNE, etc.), Tobii Pro Lab, etc.; or use the SennsMetrics software to obtain emotional and cognitive biometrics for further analysis.
Technical specifications
SennsLab
| EEG | Dry-EEG and Semi-dry EEG Bitbrain families. |
|---|---|
| Biosignals | GSR, ECG, EMG, EOG, Respiratory effort band, Air flow, Temperature, BVP/SPO2, Snore sensor, Optical trigger. |
| Movement | Inertial motion units (9 d.o.f.). |
| Behaviour | 1/3/7 buttons box, 1 pedal button. |
| Localization | Indoor positioning system and outdoor GPS. |
| Eye tracking | All screen-based and mobile (Tobii Pro Glasses 2) |
| Immersive (VR) | Oculus Rift and HTC Vive Pro. |
| Cameras + micros | USB camera and micro, screen capture (PC/mobile devices). |
| Tests | Questionnaires, implicit association/response tests. |
| Sync data collection (Hardware) | |
| Management | |
|---|---|
| Database | Participants and studies |
| Experimental protocols | |
|---|---|
| Basic stimuli | Images, videos, audio, free tasks. |
| Advanced stimuli | Webpages, apps, focus groups, interviews, surveys, experiences. |
| Protocol settings | Randomizations, rotations, events, TCP/IP event recording. |
| Compatibility with stimulation platforms | E-Prime, Tobii Pro Lab |
| Data analysis and export | |
|---|---|
| Supported files | CSV. |
| Compatibility with data analysis platforms | Compatible with data analysis tools based on Matlab (EEGLAB, BCILAB,etc), Python (MNE, etc), Tobii Pro Lab, Neuroguide QEEG and more. |
| Real time I/O connectivity | |
|---|---|
| Compatibility with real-time platforms | Compatible with real-time third parties based on LabStreamLayer LSL (BCI2000, OpenVibe, NeuroPype, and more). |
| Real-time API | Yes (bidirectional). Streams data and registers external events. |
SennsMetrics (optional)
| Human behaviour metrics | |
|---|---|
| Emotional biometrics | Valence, emotional activation, emotional impact |
| Cognitive biometrics | Attention, memorization, engagement. |
| Behavioral metrics | Mouse tracking, time. |
| Eye tracking metrics | Visual attention, fixations |
| Implicit motivation and actitudes | Implicit association response tests (IAT and Priming) |
| IPS metrics | Position tracking |
| Metrics representations | |
|---|---|
| Individual | For biometrics, time and implicit association: Bar charts & statistical differences tables. For eye tracking, mouse localization and indoor localization: heat maps, ratio maps, time maps, trajectory maps, areas of interest (Time to First Fixation, Time spent, Ratio, Revisits, Average Time of Fixations, Previous Fixations) & aggregated fixation video. |
| Combined | Emotional positioning maps, videos combining metrics, stimuli, cameras & microphones (aggregated, aggregated by segment or individual). |
| Output format | |
|---|---|
| Files | All biometrics (individual and aggregated) in CSV format, compatible with third party tools (Matlab, Excell, etc) |
| Visualization software | Bitbrain biometrics visualization software. Analysis of intervals and areas of interest. |
| Multimedia materials | Representations and videos included for reporting. |
What is included
Support
Basic Support is included during the lifetime of the product.
- Software updates
- Email support
- Technical assistance
- Knowledge base
Optional Premium support is available.
SennsMetrics (optional)
SennsMetrics is an extension of the SennsLab software tool which includes the most common study design templates, a wide range of cognitive and emotional biometrics, and a powerful data analysis platform.
Pre-designed studies
Built-in stimuli presentations to speed up the project design by standard and validated experimental protocols.
Wide range of biometrics
Emotional valence, activation and impact, attention, memorisation, engagement, and visual attention.
Powerful visualisation tools
In-depth data analysis with individual and aggregated data with a time resolution of 0.25 sec, with multimedia materials for visualisation.
Flexible and refined analysis tools
Analysis and visualisation tools for further refined analysis of group segmentations, time intervals of interest and visual areas of interest.
Scalability & Integrations
Build your laboratory to fulfil your research needs.
Starting from the Basic module, you can later add more modules to expand your laboratory at your own pace.
Contact
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