Our neuromarketing labs are optimized to carry out market research studies with ease and simplicity, and under the most rigorous scientific standards.
Supporting the entire workflow of your project, our labs provide validated study design templates and seamlessly synchronizes all the selected sensors (EEG, GSR, ECG, eye tracking, etc.). Our solutions include a powerful software suite for data analysis with a wide range of cognitive, emotional, and behavioral metrics.
The Bitbrain neuromarketing platform help professionals to quantify the consumer's emotion, cognition, and behavioral reactions to define effective strategies based on science.
The video shows the visualization of the results obtained in an advertising study. In it, an advertising piece was evaluated using EEG, GSR, BVP and eye tracker.
This way, we can obtain information about these metrics: attention / cognitive load, memorization, engagement, valence, and emotional activation and impact.
The insights obtained help to identify which parts of the spot should be highlighted, removed or modified, and thus carry out a complete analysis of whether the piece transmits the desired information, in the desired way.
All the labs are scalable, developed to grow together along with your research needs at your own pace.
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