Consumer Research Platforms
Scientific platform to measure consumer's cognitive, emotional and behavioral processes, and make decisions based on rigorous and insightful data.
Neurotechnology for consumer insights
Our neuromarketing platform is optimized to carry out market research studies with ease and simplicity, and under the most rigorous scientific standards.
Supporting the entire workflow of your project, it provides validated study design templates and seamlessly synchronizes all the selected sensors (EEG, GSR, ECG, eye tracking, etc.). Our solutions include a powerful platform for data analysis with a wide range of cognitive, emotional and behavioral metrics.
The Bitbrain neuromarketing platform helps professionals quantify the consumer's emotion, cognition and behavioral reactions to define effective strategies based on science.
Scientific solution
Following rigorous scientific standards, with robust hardware, and accurate synchronization and decoding into cognitive, emotional and behavioral metrics.
Practical & easy to use
Easy-to-use labs that are scalable to grow along with your research needs, and at your own pace.
Insightful & Actionable
Our software allows the visualization of a wide range of metrics, seamlessly synchronized - making interpretation simpler, efficient and actionable.
Capture the full extent of the consumer behavior
EEG
Monitors the brain activity for the estimation of emotional and cognitive states, decoded into workload, engagement, memorization and valence metrics.
GSR & BVP
Monitors electrodermal and cardiac activity (GSR/EDA, BVP) for the estimation of emotional impact and emotional activation metrics.
Eye tracking
Tracks the visual attention generated by visual stimuli, either displayed on a screen (screen-based eye trackers) or in real-world environments (glasses).
Indoor Positioning
Automatically and accurately tracks participant positioning in indoor settings. Use it with other sensors to obtain a combination of location and emotional reaction.
Implicit Response Tests
Captures implicit attitude of consumers when exposed to two targets in comparison. Online IRT allows larger samples in less time and budget.
Questionnaires
Test and questionnaire tools included in the software to compare your results with declarative responses.
Cameras & microphones
Cameras and microphones to record participants' spontaneous reactions, behaviour and declarations.
Others
Records behavioral inputs with the most essential tools, such as screen recording or mouse tracking. Third-party synchronization options are supported.
Any kind of stimuli presentations
Biometrics
Workload
Captures the use of cognitive resources to perform a task or visualize a stimulus.
Engagement
Degree of involvement or connection between the person and the stimulus or experience.
Valence
Degree of attraction experienced during the presence of a stimulus or experience. It varies from a “positive / pleasant” to a “negative / unpleasant”.
Memorization
Degree of intensity of cognitive processes related to the formation of future memories during the presentation of a stimulus.
Emotional impact
The physiological jolt triggered by a specific stimulus.
Emotional activation
Physiological activation produced by an experience in time. It ranges from a state of calm to a state of excitement.
Visual attention
Areas of visual interest. It captures the elements that mainly attract attention and to which people direct their gaze.
Implicit attitudes
Captures the level of comparative association between two concepts and various attributes.
Localization
Indoor localization of participants in interiors.
Recommended Labs
In-Lab platforms
Labs designed to carry out research in controlled environments. They are designed to conduct studies on branding, advertising, product testing, packaging or UX/UI. Ask now for information to determine which lab best matches your research needs.
Out-of-the-lab platforms
Labs designed to handle research in a real-world context. They are designed for point-of-sale, customer experience, or entertainment studies. Ask now for information to determine which lab best matches your research needs.
Online platforms
Labs designed to execute online Implicit Response Tests. Online IRTs enable gathering data from non-conscious reactions to big samples in record time and budget. Ask now for information to determine which lab best matches your research needs.
How to use
Example of fieldwork execution
A study conducted with EEG, GSR, BVP, and eye tracker.
- Experimental design: Flexible experimental design that enables an easy set up of different presentation of tasks, import and definition of multiple stimuli and materials to be evaluated, definition of group segmentations, and third-party integration.
- Data collection: Simplified data collection with online visual guides to facilitate the set up of the technologies. The software automatically synchronises all the sensors and stimuli to be evaluated.
- Data export: Export data to third parties based on Matlab (EEGLAB, BCILAB, etc), Python (MNE, etc.), Tobii Pro Lab, etc.; or use the Biometrics Plugin to obtain emotional and cognitive biometrics for further analysis.
Example of results output
A study conducted with EEG, GSR, BVP, and eye tracker.
The video shows the visualization of the results obtained in an advertising study. In it, an advertising piece was evaluated using EEG, GSR, BVP and eye tracker.
This way, we can obtain information about these metrics: attention / cognitive load, memorization, engagement, valence, and emotional activation and impact.
The insights obtained help to identify which parts of the spot should be highlighted, removed or modified, and thus carry out a complete analysis of whether the piece transmits the desired information, in the desired way.
Most common research studies
Branding
Companies are often confronted with the need to understand whether their brand is conveying the desired attributes according to strategic goals.
The evaluation of the emotional positioning of a brand and its associated attributes with consumer neuroscience allows a complete understanding of brand perception. Is my brand positively perceived? What kind of emotion does it cause? How is my brand emotionally positioned against the competition?
With these brand insights, companies are able to find weaknesses and strengths to define a stronger brand strategy that also considers the non-conscious positioning in the consumer’s mind, and one that is more aligned to business goals.
Advertising
Advertising is one of the key ways that companies communicate with clients and tell what to expect. However, bad-directed advertising can negatively affect brand perception and reputation.
By measuring changes in physiological reactions, companies can complement declarative techniques to get a more complete picture of what's happening in the consumer's mind when exposed to ads. Is the ad attracting attention, engaging and communicating correctly?
Insights help to identify which parts should be highlighted, deleted, modified and to create an overall analysis of whether the piece transmits the desired information, in the desired way.
Product testing
The product is not only the most essential part of brand marketing, it’s the company’s lifeblood. Innovating and introducing new products in the market is the only way for a company to survive. Product innovation is invaluable publicity for a business. Testing products is the key to avoiding costly and harmful mistakes.
By measuring people's reactions during the consuming experience, you will be able to identify different aspects that affect the consumption experience: How is the brand influencing? How is the price altering it? What are the distinctive assets that make my product different from the competition?
Exploratory research helps to acquire those insights to make ongoing adjustments before launching a product to the market.
Packaging
Packaging is the product identity. It represents the entire marketing strategy to attract the consumer's attention. Packaging not only has to be compelling and salient, it also has to communicate correctly and to convey the desired attributes and emotions.
Neuroscience enhances other techniques to analyze whether the package is successful or not. What emotional reactions does each package elicit? Which parts get the most attention? Is it salient enough on the shelf? What attributes are associated with the packaging?
Insights provide valuable information on aesthetics, functionality, saliency and attention, and the global perception of the product and the brand itself. These are key concepts that can determine if the product will be chosen by the consumer.
UX/UI
User Experience defines how a person feels when interfacing with a website, an application, software, product, and any other form of human-device interaction. It aims to provide a positive experience that keeps a user loyal to a product and company.
UX research with neuroscience gathers quantitative data on how the user is non-consciously reacting: Does the user navigate intuitively towards the goal of the app? Does the task require too many cognitive resources? What emotions does the user experience trigger? How do brand attributes change when interacting with the interface ?
Interfaces are improved by considering emotional, cognitive and behavioral data regarding the user's behavior, capturing the full extent of the participant's actions.
Point of sale
Stores can offer a unique experience that embodies the brand’s ethos. They can raise brand awareness and bring in new customers. The core of the consumer-space definition should always be the customers' behavior and their experiences.
Retail market research analyzes whether the store's environment is aligned to the brand, and what it is conveying to the customers about the brand itself. What parts of the store elicit what type of reactions? What emotion does the customer experience during the shopping experience? Does the store reinforce the desired brand attributes?
Neuromarketing research at the point of sale gives insights on where in the retail environment the customer feels what emotion. Therefore, retailers understand which parts of the store may need to be redefined and if the whole shopping experience is aligned with brand goals.
Scalability & Integrations
All the labs are scalable, developed to grow together along with your research needs at your own pace.
Testimonials
Nacho Torre
Marketing Director of IberCaja
We began to design mobile banking that is innovative, and that evokes in our clients the same emotion as the IbecaCaja team does - kindness, closeness, and empathy. All this in a digital environment. Bitbrain's solutions allow us to accurately measure and validate our designs, to select the one that achieves these purposes.
Cristina Matesanz
CEO & Founder of Vectis
As consultants for consumer-goods brands, our goal is to translate the results of the studies into specific lines of action. Bitbrain's solutions help us carry out these studies empirically, from their design to the interpretation, and by providing us with actionable insights. After years of trust, Bitbrain is today an indispensable part of our team.
Miguel Lázaro Pablo
CEO of Advanced
Time management is a determining factor in the conduct of our studies. Therefore, we need tools that, in addition to being precise and reliable, are very agile, fast, and easy to use, such as the Bitbrain's neuromarketing platform.
Nacho Torre
Marketing Director of IberCaja
We began to design mobile banking that is innovative, and that evokes in our clients the same emotion as the IbecaCaja team does - kindness, closeness, and empathy. All this in a digital environment. Bitbrain's solutions allow us to accurately measure and validate our designs, to select the one that achieves these purposes.
Cristina Matesanz
CEO & Founder of Vectis
As consultants for consumer-goods brands, our goal is to translate the results of the studies into specific lines of action. Bitbrain's solutions help us carry out these studies empirically, from their design to the interpretation, and by providing us with actionable insights. After years of trust, Bitbrain is today an indispensable part of our team.
Miguel Lázaro Pablo
CEO of Advanced
Time management is a determining factor in the conduct of our studies. Therefore, we need tools that, in addition to being precise and reliable, are very agile, fast, and easy to use, such as the Bitbrain's neuromarketing platform.
Contact
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