Consumer Research Platforms
Build your scientific platform to measure consumer's cognitive, emotional and behavioral states, and make decisions based on rigorous and insightful data.
Neurotechnology for consumer insights
Our neuromarketing labs are optimized to carry out market research studies with ease and simplicity, and under the most rigorous scientific standards.
Supporting the entire workflow of your project, our labs provide validated study design templates and seamlessly synchronizes all the selected sensors (EEG, GSR, ECG, eye tracking, etc.). Our solutions include a powerful software suite for data analysis with a wide range of cognitive, emotional, and behavioral metrics.
The Bitbrain neuromarketing platform help professionals to quantify the consumer's emotion, cognition, and behavioral reactions to define effective strategies based on science.
Scientific solution
Following rigorous scientific standards, with robust hardware, and accurate synchronization and decoding into cognitive, emotional and behavioral metrics.
Practical & easy to use
Easy-to-use labs that are scalable to grow along with your research needs, and at your own pace.
Insightful & Actionable
Our software allows the visualization of a wide range of metrics, seamlessly synchronized - making interpretation simpler, efficient and actionable.
Capture the full extent of the consumer behavior
Monitors the brain activity for the estimation of emotional and cognitive states, decoded into workload, engagement, memorization and valence metrics.
Monitors electrodermal and cardiac activity (GSR/EDA, BVP) for the estimation of emotional impact and emotional activation metrics.
Tracks the visual attention generated by visual stimuli, either displayed on a screen (screen-based eye trackers) or in real-world environments (glasses).
Captures implicit attitude of consumers when exposed to two targets in comparison. Online IRT allows larger samples in less time and budget.
Cameras and microphones to record participants' spontaneous reactions, behaviour and declarations.
Records behavioral inputs with the most essential tools, such as screen recording or mouse tracking. Third-party synchronization options are supported.
- Real-time visualization
- Powerful analysis tools
- Wide range of biometrics
- Individual & aggregated results
- Excel files, graphs, maps and multimedia visualizations
Biometrics
Captures the use of cognitive resources to perform a task or visualize a stimulus.
Degree of involvement or connection between the person and the stimulus or experience.
Range of attraction experienced during the presence of a stimulus or experience. It varies from a “positive / pleasant” to a “negative / unpleasant”.
Intensity of cognitive processes related to the formation of future memories during the presentation of a stimulus.
The physiological “jolt” triggered by a specific stimulus.
Physiological activation produced by an experience in time. It ranges from a state of calm to a state of excitement.
Areas of visual interest. It captures the elements that mainly attract gaze and quantifies consumer’s visual attention.
Captures the level of comparative association between two concepts and various attributes.
Recommended Labs
In-Lab platforms
Labs designed to carry out research in controlled environments. They are designed to conduct studies on branding, advertising, product testing, packaging or UX/UI. Ask now for information to determine which lab best matches your research needs.
Out-of-the-lab platforms
Labs designed to handle research in a real-world context. They are designed for point-of-sale, customer experience, or entertainment studies. Ask now for information to determine which lab best matches your research needs
Online platforms
Labs designed to execute online Implicit Response Tests. Online IRTs enable gathering data from non-conscious reactions to big samples in record time and budget. Ask now for information to determine which lab best matches your research needs.
How to use
Example of fieldwork execution
A study conducted with EEG, GSR, BVP, and eye tracker.
- Experimental design: Flexible experimental design that enables an easy set up of different presentation of tasks, import and definition of multiple stimuli and materials to be evaluated, definition of group segmentations, and third-party integration.
- Data collection: Simplified data collection with online visual guides to facilitate the set up of the technologies. The software automatically synchronises all the sensors and stimuli to be evaluated.
- Data export: Export data to third parties based on Matlab (EEGLAB, BCILAB, etc), Python (MNE, etc.), Tobii Pro Lab, etc.; or use the SennsMetrics software to obtain emotional and cognitive biometrics for further analysis.
Example of results output
A study conducted with EEG, GSR, BVP, and eye tracker.
The video shows the visualization of the results obtained in an advertising study. In it, an advertising piece was evaluated using EEG, GSR, BVP and eye tracker.
This way, we can obtain information about these metrics: attention / cognitive load, memorization, engagement, valence, and emotional activation and impact.
The insights obtained help to identify which parts of the spot should be highlighted, removed or modified, and thus carry out a complete analysis of whether the piece transmits the desired information, in the desired way.
Most common research studies
Scalability & Integrations
Build your laboratory to fulfil your research needs.
Starting from the Basic module, you can later add more modules to expand your laboratory at your own pace.