Online Implicit Response Tests

Uncover hidden attitudes and true thoughts of your consumers, remotely.

Implicit Response Tests are scientific techniques developed to collect unconscious information from consumers about their hidden preferences towards brands, products, ads, or celebrities. Because they can be carried out online, it allows you to reach larger samples with less budget and time.

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How IRTs work

Our brain processes information through two systems: System 2, which is slow and processes conscious information, and System 1, which is fast and processes non-conscious information.

IRTs are designed to measure only the System 1, revealing hidden information that interviews, questionnaires, or focus groups cannot.

Learn in this video how these tests can help you to boost your research.

Online, conducted remotely
Optimized research
Simple to set up
Integrated with other methods
Scale-up whenever
Easy-to-analyze results
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