Simple and versatile laboratory indicated for introduction in the neuromarketing world. Includes Biosensors, Eye-Tracking device, and implicit association test.
Mini Lab Laboratory has been designed for professionals and companies that want to start developing neuromarketing studies in an inexpensive manner. The laboratory is constituted by the Ring device, which includes biosensors that monitor the galvanic skin response (GSR) and cardiovascular activity (BVP), and an Eye-Tracker X2-30 from Tobii that tracks eye movements as a consequence of stimuli shown on a screen.
The laboratory includes potent software for:
1) Study design in a rigorous but simple manner due to pre-designed templates for common studies and implicit association tests.
2) Efficient execution of studies due to synchronization of all hardware devices and stimuli to be evaluated.
3) Study results in less than 72 hours due to potent cloud-based analysis that processes activation, emotional impact, and visual attention metrics as well as comparisons of the different levels of implicit association between two concepts and different distinctive assets.
High scientific and technological standards
The Usenns Neuromarketing Platform is supported by more than 10 years of scientific research and four public R&D&I projects in collaboration with cutting edge universities.
Versatility and easiness of use
Designed to introduce you to the neuromarketing world, the Mini Lab laboratory is very easy to use and enables to approach the most common studies and obtain basic but highly valuable metrics.
Fast, easy and rigorous design
The Mini Lab laboratory includes pre-defined templates for the most common studies and implicit association tests, in such a way that in less than five minutes it is possible to design a rigorous study.
With visual guides that inform on the correct placement of the sensors and a totally automated execution process, where technologies and stimuli are synchronized.
With Mini Lab laboratory, no knowledge on the treatment of physiological signals is required, as rigorous Cloud-based decoding algorithms provide the activation, emotional impact and visual behavior metrics.
Metrics that can be obtained
Physiological activation produced by an experience in time. It can oscillate between a calm state to an excitement state, passing through intermediate levels.
Physiological impact produced by a concrete stimulus.
Visual interest zones. Captures the elements that attract the most attention and those that people gaze at.
Captures de level of comparative association between two concepts and different distinctive assets.
Technological leaders in neuromarketing
The European Commission has awarded Bitbrain with the “Seal of Excellence” due to its Usenns Neuromarketing Platform, in recognition to its quality and capacity of changing market research at a global level.
Endorsed by our clients at a global level
Clients and collaborators in more than 20 countries trust our Usenns Neuromarketing Platform to carry out projects autonomously and rigorously.
High competitiveness in R&D
Almost 10 years of specific research in neuromarketing, supported and audited by highly competitive calls such as R&D programs of the European Commission.
Where do I apply it?
The main studies in this area are comparative implicit association between two brands and different distinctive assets, and those studies that evaluate new branding elements (logos, claims, distinctive assets, etc.).
The main results in this area are those that evaluate consumer experience, and those studies that evaluate attention and impact of a specific packaging on the rendering of sales display.
The main studies in this area are those searching for improvement margins in spots and studies to improve the design of printed publicity.
What the laboratory includes
2. Basic Software
The Mini Lab laboratory software enables study design, execution and data analysis.More information about Basic module
3. Study templates
The Mini Lab laboratory includes standard design templates as well as templates for in-person implicit association tests.More information about In-Lab implicit association module
How is it used?
Design a rigorous study in a fast and simple manner, utilizing one of the pre-designed templates. Simply include basic data on the study, upload the materials to be evaluated, select the technologies you wish to use, and define the segments you want to study. In five minutes you can design any study without the necessity of worrying about familiarization, calibration, rest periods… this is all taken care of by the software.
Execute your studies in a simple manner, with all guarantees. For execution, the field technician simply launches a previously designed study, places the technology with the help of convenient visual guides to confirm the devices are well-positioned, and supervises the execution.
Once field work has ended for all participants, with one click all data are compiled for analysis in the Cloud. In less than 72 hours the result report is available, thanks to the Usenns automatic algorithms for cloud-based neuro/bio-physiological signal treatment, based on computational models for individualized analysis.
Analysis of results
Conclusions can be drawn from the report received. This is an especially important step, where your experience and market knowledge are crucial for making recommendations from the data obtained with your laboratory and other sources.
In-person or online training sessions designed to provide basic comprehension on the theoretical framework of neuromarketing and understand its basic applications. Training also assists with installation of our laboratories and equipment, familiarization with its use and reduces startup time.More information
Support to studies
We count with highly qualified personnel to provide support during all steps of project execution. This is especially interesting to provide support in your first studies, or to ensure scientific success in especially complex or important studies.More information
Consultancy in the configuration of laboratories for optimal adaptation to your specific research necessities and for maximum profitability. If required, it is possible to adapt or develop new modules (hardware and software) to optimize implementation.More information
Includes Biosensors, EEG, Eye-Trackers and implicit association tests. Enables the approach of the most common neuromarketing studies in a simple and rigorous manner.More information
Includes Biosensors, EEG, Eye-Trackers, implicit association tests (in-person and online), surveys and audiovisual monitoring, enabling all types of studies.More information