Project "Decoding emotions with application in marketing (DeMark)"
The project stems from a research project carried out in collaboration with the University of Zaragoza to develop signal processing tools to decode emotional states from electroencephalogram (EEG) signals by evaluating different experimental protocols to obtain emotional responses to a stimulus. The result was the development of an emotion decoding tool aimed at the marketing world.
This research project has received a grant from INNCORPORA 2012, funded by the Ministry of Economy and Competitiveness of the Government of Spain (Ref. INC-TU-2012-2466), within the National Plan for Scientific Research, Development and Technological Innovation 2008-2011, extended.