Project "Decoding cognitive-emotional states from biometric data for neuromarketing"
The aim of this project is to carry out industrial research in order to acquire knowledge to improve the decoding of brain activity and other biosignals, using individualised methods that are useful for evaluating the shopping experience at the point of sale.
The project has been funded by the Spanish Ministry of Economy, Industry and Competitiveness under the Torres Quevedo Programme (Ref. PTQ-14-07054). The project has also been co-financed by the ERDF as part of its objective to promote technological development, innovation, and quality research.