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Electroencephalography (EEG)-based neurotechnology not only offers us new alternatives to interact with our environment directly via our brain, but also promises to improve our human functions. In this post, we will discuss how to exploit these technologies as a rehabilitative tool for people with nervous system damage, and how to facilitate human enhancement for the general population.
June 5, 2020
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Quantitative electroencephalogram (QEEG) is the mathematical analysis of the brain’s electrical activity, mainly power spectral analyses, to obtain metrics that may be associated with behavioral-cognitive function.
When choosing an electroencephalogram (EEG) device within the constraints of a project requirements, it is important to find the maximum performance possible by balancing features and value. This article focuses on the EEG sensor layer features, including the type of sensor (dry/wet), shielding, and electrode placement, in order to give guidelines to help in the selection process.
Dry-EEG systems can open the door for the application of neuroscience in real-world settings, and the market to a new generation of products and services based on neurotechnology. However, there are many open questions related to their reliability, accuracy and signal quality. This post will give the reader solid arguments for selecting a technology that fits the application requirements.
Brain-computer interfaces (BCI) occupy an emerging field with the potential of changing the world, with diverse applications from rehabilitation to human augmentation. In this post, we will provide some insights into what BCIs are, how they are built, and what are the most promising applications that may be available in the near future.
More and more people wish to improve their academic or professional performance by training their cognitive capabilities. This means improving cognitive functioning until each person’s optimal. Do you know what cognitive performance is and how it can be trained? This post will provide more information on high cognitive performance and the most frequent techniques employed to achieve it.
Usually, cognitive deterioration is one of the most common subjects discussed in primary care. This condition progressively evolves with age, and requires specific interventions to be reverted, improving cognitive performance. Cognitive rehabilitation has the objective of improving cognitive functions such as memory, attention and language, which have a great impact on the life of patients. We summarize within this post the most common cognitive rehabilitation strategies and application areas.
Cognitive stimulation starts to open its way as a tool to care for the mental health of people. For such, professionals should receive adequate training and have the necessary knowledge to employ it and obtain positive results but… what should I keep in mind at the time of choosing a cognitive stimulation workshop? We’ll cover that.
According to the World Health Organization (WHO), depression affects more than 300 million people in the world, being considered a frequent mental disorder. The emotional symptoms are usually the first to be treated with current existing treatments, but how can we intervene on the cognitive impairment that often affects the people that suffer from depression?
Cars connected to the mind, implants in the brain to cure Alzheimer's or letters that are written just by thinking about it are some of the advances on which neurotechnology is working. Brain-machine interfaces (BCI systems) will completely change the way we live, but are we aware of the ethical issues and implications that these developments will involve?
We believe that reality is exactly what we perceive but really, this is just an illusion of our own brain. This happens because our brain takes shortcuts to interpret information and adapt to our surroundings: heuristics on which the brain relies to understand the reality perceived, but… can we always trust our brain when it utilizes these resources?
Neuromarketing is a new discipline that complements marketing research and makes use of scientific laboratories and techniques such as brain imaging (with EEG), implicit response tests, eye-tracking and facial coding, to name a few. Do you know all the existing techniques, their advantages, and limitations?
Most people believe that even basic emotions are capable of clouding our judgement, thus affecting our ability to make rational decisions. However, the reality is more complicated than this, and neuroscience holds the key to understanding why.
Neuromarketing is becoming more and more popular among companies. But, although everyone understands that neuromarketing consists of applying neuroscience to the field of marketing, depending on how it’s applied, we could be talking about theoretical or applied neuromarketing. Do you know the differences between them?
Today, brands are forced to employ increasingly novel approaches when assessing what drives consumers. To this end, many work with specialised neuromarketing companies that carry out implicit research studies. But what do these companies actually do? And what techniques do they use?
In an interconnected world where almost everybody visits the internet on a daily basis, online searches have become the most common way of obtaining information. So what are the best sources of neuromarketing news?
