January 30, 2019

Ethics and neuromarketing implications for market research and business practice

Buy buttons, reptilian brains, brain reading… Science fiction or reality? Manipulation or exaggeration? Is there a limit to the direct influence of brands on consumer behaviour and purchase decisions? Is neuromarketing ethical?
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Neuromarketing ethics
January 25, 2019

How to apply neuromarketing following the scientific study steps

A neuromarketing study is actually a neuroscience study, and therefore the scientific methodology followed and the technology utilized are crucial to obtain reliable results. There are also other aspects to take into account… do you know which ones?
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Science and technology for neuromarketing
January 9, 2019

All you need to know about neuromarketing

Neuromarketing is the talk of the town and there are more and more professionals betting on its success. However, neuromarketing is still a very recent field and there are still several questions on what it is, how it is applied, what are the contributions, its limitations, etc. This post will bring answers to the main questions, along with links to other posts that will provide more information.
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image that represents what is neuromarketing, definition and its advantages
December 22, 2018

25+ examples of neuromarketing applications

Neuromarketing is a technique that is being increasingly utilised in market research. Neuromarketing accesses the nonconscious reactions of consumers to a product, brand, or advertising spot. Discover in this post the most common applications of neuromarketing.
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neuromarketing applicactions
November 21, 2018

Avoiding brain hacking - Challenges of cybersecurity and privacy in Brain Computer Interfaces

What would happen if a computer hacker could access the neural information of the president of the United States and revealed the nation’s next military objectives? Or what if the hacker discovered the president suffers from a mental illness and disclosed this information to the press? Or even worse… How much would a rival country pay for such information?
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computer hacker who is hacking the brain and heart of a person without cybersecurity
November 14, 2018

15 FAQs before selecting a neuromarketing master degree program or training course

Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work.
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Person who is thinking about studying neuromarketing and has questions about how to measure emotions