January 25, 2019
A neuromarketing study is actually a neuroscience study, and therefore the scientific methodology followed and the technology utilized are crucial to obtain reliable results. There are also other aspects to take into account… do you know which ones?
Science and technology for neuromarketing
January 9, 2019
Neuromarketing is the talk of the town and there are more and more professionals betting on its success. However, neuromarketing is still a very recent field and there are still several questions on what it is, how it is applied, what are the contributions, its limitations, etc. This post will bring answers to the main questions, along with links to other posts that will provide more information.
image that represents what is neuromarketing, definition and its advantages
December 22, 2018
Neuromarketing is a technique that is more and more utilized in market research. Neuromarketing accesses the non-conscious reactions of consumers to a product, a brand, or an advertising spot. Discover in this post the most common application contexts of neuromarketing.
neuromarketing applicactions
November 21, 2018
What would happen if a computer hacker could access the neural information of the president of the United States and revealed the nation’s next military objectives? Or what if the hacker discovered the president suffers from a mental illness and disclosed this information to the press? Or even worse… How much would a rival country pay for such information?
computer hacker who is hacking the brain and heart of a person without cybersecurity
November 14, 2018
Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work.
 Person who is thinking about studying neuromarketing and has questions about how to measure emotions
November 2, 2018
Due to the aging process of the world population, the number of people who suffer from dementia has tripled and will increase from 50 to 152 million people in 2050, according to the World Health Organization (WHO). However, there have been numerous advances in cognitive rehabilitation, which are achieving important benefits for people suffering from dementia. Continue reading to to know more about the cognitive training strategies being, employed and the improvements obtained.
 Elderly person with dementia reading a book for cognitive rehabilitation with exercises to train the brain