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Science and technology for neuromarketing
A neuromarketing study is actually a neuroscience study, and therefore the scientific methodology followed and the technology utilized are crucial to obtain reliable results. There are also other aspects to take into account… do you know which ones?
January 25, 2019
image that represents what is neuromarketing, definition and its advantages
Neuromarketing is the talk of the town and there are more and more professionals betting on its success. However, neuromarketing is still a very recent field and there are still several questions on what it is, how it is applied, what are the contributions, its limitations, etc. This post will bring answers to the main questions, along with links to other posts that will provide more information.
January 9, 2019
neuromarketing applicactions
Neuromarketing is a technique that is being increasingly utilised in market research. Neuromarketing accesses the nonconscious reactions of consumers to a product, brand, or advertising spot. Discover in this post the most common applications of neuromarketing.
December 22, 2018
computer hacker who is hacking the brain and heart of a person without cybersecurity
What would happen if a computer hacker could access the neural information of the president of the United States and revealed the nation’s next military objectives? Or what if the hacker discovered the president suffers from a mental illness and disclosed this information to the press? Or even worse… How much would a rival country pay for such information?
November 21, 2018
 Person who is thinking about studying neuromarketing and has questions about how to measure emotions
Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work.
November 14, 2018
 Elderly person with dementia reading a book for cognitive rehabilitation with exercises to train the brain
Due to the aging process of the world population, the number of people who suffer from dementia has tripled and will increase from 50 to 152 million people in 2050, according to the World Health Organization (WHO). However, there have been numerous advances in cognitive rehabilitation, which are achieving important benefits for people suffering from dementia. Continue reading to to know more about the cognitive training strategies being, employed and the improvements obtained.
November 2, 2018
Person of retirement age who trains the brain with cognitive stimulation
For people aged over 40, the working environment can be complicated. The digital divide originates from the non-adoption of new technologies and therefore abdication of any benefits to be gained. In addition, the cognitive divide is originated by the cognitive decline that starts at the age of 40 and progressively increases with age. Cognitive training is based on programs that maintain and enhance key executive functions such as memory, sustained attention, and processing speed.
October 26, 2018
Person carrying out a project of market research and digital transformation in the fourth industrial revolution.
The 4th Industrial Revolution is technology-driven and will impact the business market unprecedentedly, adding US$14.2 billion to the global economy in the next 15 years (Accenture), and affecting industries. Within this context, if the market research sector wants to survive such a deep transformation, it must overcome significant barriers. But… what are the challenges for market research and how can this industry be accelerated?
October 24, 2018
 Participant in consumer neuroscience study uses eeg and gsr neurotechnology at the food gastronomy fair 2018
Nutritional neuroscience is an increasing field of research that companies are implementing to better understand the gastronomic profiles consumers. New functional neuroimaging and human behavior research techniques are applied to get the neural and behavioural correlates of taste, food presentation and selection among many others.
October 18, 2018
 Patient or person with tetraplegia with spinal cord injury using brain-controlled neuroprosthetics to be able to move the arms and perform the action of grabbing objects in tasks of daily life thanks to a non-invasive bci with eeg
People with high-level cervical injuries suffer total loss of the functions of the lower limbs and partial or total paralysis of upper limbs. The research team of the H2020 MoreGrasp European project has developed a brain-controlled motor neuroprosthesis. This cutting edge-neurotechnology will enable tetraplegics to carry out daily movements with their hands, such as grab a glass to drink water or brush their teeth, improving their autonomy and quality of life.
October 16, 2018
Robot that is a machine with artificial intelligence that can feel emotions when interacting with humans
Humans interact with artificial intelligence systems on a daily basis without even realising. Many people have already started to feel emotionally connected to them, but could this feeling be reciprocated in the future? Is it possible that machines could ever feel emotionally involved with us?
October 10, 2018
 Person using a brain computer interface called brain to vehicle in a car to improve safety on the steering wheel
Nissan has recently presented the Brain-to-Vehicle technology, which connects the driver’s brain with the vehicle to create a more comfortable and safer driving experience. The project is based on a cutting-edge brain-computer interface that has lead to great advances in brain-sensing devices, EEG signal processing and vehicle shared control. Connecting our brains to vehicles will be in the spotlight of the automotive sector for the next years. Do you want to learn more about the project?
October 8, 2018
Young couple enjoying a walk on the beach, after using cognitive stimulation
Many people attend the gym regularly or go running to keep in (physical) shape... but what about their mental health? How to keep our brain “in shape”? More and more people, younger and older, are aware of the importance of keeping mentally active and utilize some type of cognitive stimulation. Do you know what cognitive stimulation is, who can use it and what are benefits? This information will be covered in details in this post.
September 27, 2018
Bright sign with the word focus to attract people's attention
Attention is key for the optimal functioning of people, aiding the discrimination between stimuli and relevant and irrelevant events. However, there are also certain health problems related to this cognitive function. What is attention? What types are there? What variations exists? We will tell you now.
September 19, 2018
Microphone of a speaker in a ted talk and neuromarketing video
How can I anticipate what consumers need? How can I predict the probability of success or failure of a campaign? What can I offer so that the purchase experience is memorable? What happens in the minds of the consumers before, during and after the purchase, and how can this affect my sales in the future? We suggest three neuromarketing TED conferences that give ideas on how to answer these questions.
August 31, 2018
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