May 2, 2019

20+ popular heuristics and cognitive biases

We believe that reality is exactly what we perceive but really, this is just an illusion of our own brain. This happens because our brain takes shortcuts to interpret information and adapt to our surroundings: heuristics on which the brain relies to understand the reality perceived, but… can we always trust our brain when it utilizes these resources?
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glasses of a person who sees reality in a distorted way because of cognitive biases
April 8, 2019

The 7 most common neuromarketing research techniques and tools

Neuromarketing is a new discipline that complements marketing research and makes use of scientific laboratories and techniques such as brain imaging (with EEG), implicit response tests, eye-tracking and facial coding, to name a few. Do you know all the existing techniques, their advantages, and limitations?
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Person who has a neuromarketing study with neuromarketing techniques such as eeg, eye tracking, gsr and ecg in a supermarket
March 29, 2019

What are emotions and feelings, and how to measure them?

Most people believe that even basic emotions are capable of clouding our judgement, thus affecting our ability to make rational decisions. However, the reality is more complicated than this, and neuroscience holds the key to understanding why.
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woman with emotions, feelings of happiness, sadness, anger
August 10, 2018

How to select the best Neuromarketing master? (Only Spain)

The offer for neuromarketing training has increased significantly in recent years. Selecting the correct education in accordance with your professional objectives is fundamental. Find out here some of the options in Spain.
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Student who is in a neuromarketing master
March 15, 2019

What is neuromarketing? Redefining the concept

Neuromarketing is becoming more and more popular among companies. But, although everyone understands that neuromarketing consists of applying neuroscience to the field of marketing, depending on how it’s applied, we could be talking about theoretical or applied neuromarketing. Do you know the differences between them?
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consumer buying in a supermarket while doing a neuromarketing study
August 17, 2018

7 journals to consult for neuromarketing research papers

Neuromarketing has sparked great interest from brands and researchers, and also from everybody interested in marketing and consumer behavior. However, it can be sometimes difficult to find high quality sources of information to consult. We have carefully selected some scientific journals for consultation, and summarized some standard procedures to identify these resources.
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Researcher consulting neuromarketing scientific studies and a research paper