April 8, 2019
Neuromarketing is a new discipline that complements marketing research and makes use of scientific laboratories and techniques such as brain imaging (with EEG), implicit response tests, eye-tracking and facial coding, to name a few. Do you know all the existing techniques, their advantages, and limitations?
Person who has a neuromarketing study with neuromarketing techniques such as eeg, eye tracking, gsr and ecg in a supermarket
March 29, 2019
Emotions and feelings can be underestimated because they are seen as guilty of clouding rational thought, which in theory provides us with common sense to avoid blunders and mistakes. It seems as emotions block us, preventing us from making rational decisions, but… is this really true? What does neuroscience say?
woman with emotions, feelings of happiness, sadness, anger
August 10, 2018
The offer for neuromarketing training has increased significantly in recent years. Selecting the correct education in accordance with your professional objectives is fundamental. Find out here some of the options in Spain.
Student who is in a neuromarketing master
March 15, 2019
Neuromarketing is becoming more and more popular among companies. But, although everyone understands that neuromarketing consists of applying neuroscience to the field of marketing, depending on how it’s applied, we could be talking about theoretical or applied neuromarketing. Do you know the differences between them?
consumer buying in a supermarket while doing a neuromarketing study
August 17, 2018
Neuromarketing has sparked great interest from brands and researchers, and also from everybody interested in marketing and consumer behavior. However, it can be sometimes difficult to find high quality sources of information to consult. We have carefully selected some scientific journals for consultation, and summarized some standard procedures to identify these resources.
Researcher consulting neuromarketing scientific studies and a research paper
February 22, 2019
The quest to win over the consumers has led many brands to want to further know them in all aspects. To this end, brands now resort to specialized neuromarketing companies that carry out implicit research studies, but… what do these companies actually do? only neuromarketing?
Researchers from examples of companies using neuromarketing