Business & Marketing

Our Usenns neuromarketing laboratory and our global strategic consultancy can help you obtain brand insights from the analysis of unconscious reactions of the consumers.

May 29, 2020
We are all somewhat biased due to our past experiences and the upbringing and education we have been given. It remains more or less unconscious in our minds, defining our beliefs, influencing our attitudes, and shaping our behavior. It is the reason why we associate the color black with elegance and red with passion. However, it is also the reason why technology is still more associated with boys than girls, or why, in part, we still suffer from racism.
May 27, 2020
Geolocalization is key to multiple applications and services. Indoor Positioning Systems (IPS) are key to extend these services indoors where GPS systems are not reliable. IPS are integrated and can be deployed in homes and buildings, and can interact with smart devices to provide them with spatial context. In this post we will explain how IPS work, what types of IPS technology exist, its features and its main applications to track people, from hospitals to market research.
May 5, 2020
Eye tracking has become an invaluable tool for understanding attention, visual behavior and human behavior in a number of diverse fields, from psychology, neurophysiology, user experience, market research, etc. The technology can also be used for medical analysis and screening, and it provides a new method of interaction. Historically, eye tracking systems were invasive and immobile, and therefore useful only in very limited experiments.
April 10, 2020
Implicit measures became very popular years ago by the academics, and many researchers employed them to analyze biases in racial groups, gender, sexuality, age, and religion, as well as to assess self-esteem in clinical psychology. Today, other applications in market research have emerged to gather information on implicit preferences of products, brands, politicians, and celebrities, and to reveal which attributes are more inherently associated with these concepts.
May 2, 2019
We believe that reality is exactly what we perceive but really, this is just an illusion of our own brain. This happens because our brain takes shortcuts to interpret information and adapt to our surroundings: heuristics on which the brain relies to understand the reality perceived, but… can we always trust our brain when it utilizes these resources?
April 8, 2019
Neuromarketing is a new discipline that complements marketing research and makes use of scientific laboratories and techniques such as brain imaging (with EEG), implicit response tests, eye-tracking and facial coding, to name a few. Do you know all the existing techniques, their advantages, and limitations?