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Neuromarketing
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Neuromarketing

Our Usenns neuromarketing laboratory and our global strategic consultancy can help you obtain brand insights from the analysis of unconscious reactions of the consumers.

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November 14, 2018

15 FAQs before selecting a neuromarketing master degree program or training course

Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work. If you are looking for this type of training, join us to address 15 FAQs that address common concerns, questions or objections that students have before committing to an...

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 Person who is thinking about studying neuromarketing and has questions about how to measure emotions
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October 24, 2018

The 4 top challenges and opportunities in market research industry

The 4th Industrial Revolution is technology-driven and will impact the business market unprecedentedly, adding US$14.2 billion to the global economy in the next 15 years (Accenture), and affecting industries. Within this context, if the market research sector wants to survive such a deep transformation, it must overcome significant barriers. But… what are the challenges for market research and how can this industry be accelerated?

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Person carrying out a project of market research and digital transformation in the fourth industrial revolution.
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October 18, 2018

Nutritional neuroscience reveals the gastronomic tastes of the Spaniards

Nutritional neuroscience is an increasing field of research that companies are implementing to better understand the gastronomic profiles consumers. New functional neuroimaging and human behavior research techniques are applied to get the neural and behavioural correlates of taste, food presentation and selection among many others. To approach these techniques to general public, thanks to Costa Food Group and Bitbrain, 235 people who attended the Alimentaria 2018 global trade fair had the...

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 Participant in consumer neuroscience study uses eeg and gsr neurotechnology at the food gastronomy fair 2018
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