Business & Marketing

What do you want to read about?

All

May 2, 2019

20+ popular heuristics and cognitive biases

We believe that reality is exactly what we perceive but really, this is just an illusion of our own brain. This happens because our brain takes shortcuts to interpret information and adapt to our surroundings: heuristics on which the brain relies to understand the reality perceived, but… can we always trust our brain when it utilizes these resources?

glasses of a person who sees reality in a distorted way because of cognitive biases

April 8, 2019

The 7 most common neuromarketing research techniques and tools

Neuromarketing is a new discipline that complements marketing research and makes use of scientific laboratories and techniques such as brain imaging (with EEG), implicit response tests, eye-tracking and facial coding, to name a few. Do you know all the existing techniques, their advantages, and limitations?

Person who has a neuromarketing study with neuromarketing techniques such as eeg, eye tracking, gsr and ecg in a supermarket

March 29, 2019

What are emotions and feelings, and how to measure them?

Most people believe that even basic emotions are capable of clouding our judgement, thus affecting our ability to make rational decisions. However, the reality is more complicated than this, and neuroscience holds the key to understanding why.

woman with emotions, feelings of happiness, sadness, anger

March 15, 2019

What is neuromarketing? Redefining the concept

Neuromarketing is becoming more and more popular among companies. But, although everyone understands that neuromarketing consists of applying neuroscience to the field of marketing, depending on how it’s applied, we could be talking about theoretical or applied neuromarketing. Do you know the differences between them?

consumer buying in a supermarket while doing a neuromarketing study

February 22, 2019

Examples of companies using neuromarketing

Today, brands are forced to employ increasingly novel approaches when assessing what drives consumers. To this end, many work with specialised neuromarketing companies that carry out implicit research studies. But what do these companies actually do? And what techniques do they use?

February 11, 2019

Top 10 sources of neuromarketing news and blogs in Spanish and English

In an interconnected world where almost everybody visits the internet on a daily basis, online searches have become the most common way of obtaining information. So what are the best sources of neuromarketing news?

Person consulting a neuromarketing blog accompanied by another person looking at the newspaper