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Neuromarketing
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Neuromarketing

Our Usenns neuromarketing laboratory and our global strategic consultancy can help you obtain brand insights from the analysis of unconscious reactions of the consumers.

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February 11, 2019

Top 10 sources of neuromarketing news and blogs in Spanish and English

In an interconnected world where millions of people surf the internet every day, online searches have become one of the most common manners of obtaining information. What are the best sources of neuromarketing news? This post covers this subject.

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Person consulting a neuromarketing blog accompanied by another person looking at the newspaper
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January 30, 2019

Ethics and neuromarketing implications for market research and business practice

Buy buttons, reptilian brains, brain reading… Science fiction or reality? Manipulation or exaggeration? Is there a limit to the direct influence of brands on consumer behaviour and purchase decisions? Is neuromarketing ethical?

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Neuromarketing ethics
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January 25, 2019

Steps to design a neuromarketing project following scientific methodology

A neuromarketing study is actually a neuroscience study, and therefore the scientific methodology followed and the technology utilized are crucial to obtain reliable results. There are also other aspects to take into account… do you know which ones?

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Science and technology for neuromarketing
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December 22, 2018

25+ examples of neuromarketing applications

Neuromarketing is a technique that is more and more utilized in market research. Neuromarketing accesses the non-conscious reactions of consumers to a product, a brand, or an advertising spot. Discover in this post the most common application contexts of neuromarketing.

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neuromarketing applicactions
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January 9, 2019

All you need to know about neuromarketing

Neuromarketing is the talk of the town and there are more and more professionals betting on its success. However, neuromarketing is still a very recent field and there are still several questions on what it is, how it is applied, what are the contributions, its limitations, etc. This post will bring answers to the main questions, along with links to other posts that will provide more information.

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image that represents what is neuromarketing, definition and its advantages
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November 14, 2018

15 FAQs before selecting a neuromarketing master degree program or training course

Increasing interest in the fields of consumer neuroscience and neuromarketing leads to higher demands for professional training. There is a large amount of information available from private and public master programs and courses, but it can be contradictory and confuse those thinking about joining this new field of work. If you are looking for this type of training, join us to address 15 FAQs that address common concerns, questions or objections that students have before committing to an...

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 Person who is thinking about studying neuromarketing and has questions about how to measure emotions
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