February 11, 2019

Top 10 sources of neuromarketing news and blogs in Spanish and English

In an interconnected world where millions of people surf the internet every day, online searches have become one of the most common manners of obtaining information. What are the best sources of neuromarketing news? This post covers this subject.

Where to find neuromarketing news?

In the case of neuromarketing, there are many sources where information about the new advances of consumer neuroscience can be found. Some web pages and blogs are popular tools because of their dynamics, user-friendliness, and diversity of areas. The offer information about new trends, studies, and technologies related to market investigation and consumer psychology and neuroscience.

There are different reasons for people to prefer digital neuromarketing media as their source of information. First of all, the information is usually more summarized and the language is simpler than specific training courses such as neuromarketing graduate programs. In blogs, there are different and interesting themes: from  neuromarketing scientific studies to videos and neuromarketing conferences, and even real application studies carried out by neuromarketing companies. Most of these sources make efforts to maintain updated information, which can help you detect new trends in market research and find information on marketing strategies(how companies work, the neurometrics obtained, application of heuristics and cognitive biases in real cases and the importance of emotions in marketing). Finally, these sources provide with general knowledge of neuromarketing and neuromarketing techniques employed in this research method.

Be critical when consulting different information sources

Due to the intrinsic nature of the information found on the internet, you must keep a few things in mind.

  1. Information is not necessarily true. It is important to consider that much of the information published on these platforms has not been corroborated or reviewed by experts. Therefore, it is important to be critical and not assume that all information presented is true. There is plenty of misinformation on the subject, and it is always important to further investigate.

  2. Be cautious about the banalization of scientific research and of the operation of the brain when finding extremely simple explanations, regarding brain and neuroscientific research.

  3. Beware of neuromarketing myths created due to reductionist and alarmist conclusions on the information that can be obtained and how it is applied. This encompasses marketing recipes such as the famous “buy button”, maybe the most popular and profitable, but that has caused great damage to the neuromarketing sector.

  4. There are famous neuromarketing recipes and tricks that are highly sought for in marketing - and are very far from reality. It is common to see the results obtained in concrete neuromarketing studies explained by blogs and rapidly generalized to brand strategies. If in my study the participants prefer green dogs… do all humans always prefer green dogs?

Independently of the profile of the person searching for information on neuromarketing, it is important to be critical at the time of selecting bedtime reading. Currently, there is a wide range of options available on the internet with valuable content on science based neuromarketing. Making educated selections and distinguishing general from specific is crucial to extract benefits from the information obtained.

Before listing the main websites and blogs, please understand that each one is directed to a target audience. This determines the content, tone, and level of detail of the information.

The top 5 neuromarketing blogs in English

  • The Neuromarketing Science and Business Association (NMSBA) https://nmsba.com/: This is the official NMSBA website and contains information on companies and news.

  • Roger Dooley’s blog, Neuroscience Marketing: Frequently updated blog with plenty of news and neuromarketing articles.

  • Dan Russel’s blog, Speaking of Brilliance: Blog on consumer neuroscience and neuromarketing, written in plain language that is sometimes provocative.

  • The Walnut Unlimited: blog A blog that combines descriptive articles with the results of research, written in rigorous but accessible language.

  • Neuroscience News: News feed on neuroscience that includes a section on neuromarketing news but also encompasses psychology and consumer neuroscience.

The top 5 neuromarketing blogs in Spanish

  • NeuromarcaOne of the best blogs in Spanish, maintained by Sergio Monge, full professor at the Basque Country University.

  • Neuromarketing.laVery active blog that publishes current neuromarketing news for the Latin American sector.

  • Brain and Marketing: Presents general information on neuromarketing.

  • Neuromarketing SpainOne of the most popular neuromarketing blogs in Spanish, with interesting articles on theoretical neuromarketing written by José Luis Pardo.

  • Psicología y Marketing: This blog presents information on neuromarketing, psychology, and consumerism, as well as marketing, strategy, client experience, and usability. 

If you think your website or blog should be mentioned herein please write us at [email protected]

Finally, although this post has mentioned trusted websites and blogs, it must be highlighted that, along with the avalanche of information on neuromarketing, many myths have also been generated on what can be obtained from the consumer’s mind. It is important to keep in mind that consumer decisions and purchase decisions are part of conscious and non-conscious decision making processes, which has been well established at a theoretical level but its full comprehension is still being investigated.

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